Innovation for Education

Building the Visual Language

I used four connected circles to show how Hardware, Software, Services, and Integration work together as one ecosystem. The indigo and cyan palette gives the campaign a calm and credible feel while keeping it modern and forward-looking.

[Image: Visual language: circles, colour palette and gradients]

Creating a Campaign World

I created the campaign characters and applied the illustration style to the promotional video storyboard. During the process, I collaborated closely with the video producer and animator to keep the characters consistent and make sure the final video followed the visual system created for the event.

[Image: Campaign characters in a classroom scene]

[Image: Campaign characters in graduation poses]

Video collaboration

Cynthia Tanawi · Jason Chen · Alix Ho
Animation by external production partner

Designing for the Microsite

I collaborated with the UXR team to bring the campaign into the Bett microsite. Heatmap data from the previous year showed that users tended to spend more time on the hero banner, so I used that insight to place the main CTA above the fold. The headline and CTA stayed static while the background used a subtle looping motion to capture attention and guide users towards the next action.

Building the Social System

I collaborated with the social media team to adapt the campaign for Instagram, creating two carousel posts and one single post. Reusable backgrounds, photo frames, and graphic elements gave the team a flexible set of assets for future announcements while keeping the campaign visually consistent.

[Image: Instagram carousel posts and single post for the campaign]

[Image: Reusable social backgrounds, photo frames and illustration elements]

Designed to Scale

I built the campaign as a reusable system rather than a one-off event identity. The final style guideline made it easier for regional teams to carry the same visual language into other education events, with the system later adapted for DIDACTA in Italy.

Bett London (2026)

[Image: The ViewSonic Education booth at Bett London]

Didacta Italia (2026)

[Image: The ViewSonic Education booth at Didacta Italia]